JOB SUMMARY: Provides leadership in developing and implementing marketing strategies that drive volume growth. Researches, proposes, and produces measurable annual marketing plans, utilizing a range of communication channels to reach target audiences. Analyzes background information, data, and statistics of various marketing strategies. Guides and supervises peers.
Responsible for development, implementation and evaluation of strategic marketing plans for all assigned service lines and/or enterprise entities to include digital and traditional campaigns, email, marketing automation, digital search, display and social media campaigns, advertising, out-of-home, print collateral.
Monitors effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports.
Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of responsibility. Conducts regular analysis of competitive landscape, including cost and pricing analysis of existing and proposed services, and competitive pricing and reimbursement.
Production responsibilities to include providing leadership in executing projects, proofreading and creating/ maintaining status reports. Coordinate daily tasks with clients, internal departments & outside vendors to ensure flawless execution of marketing plans, events, PR initiatives and programs. Provide tactical support as needed and coordinate with multiple departments including Clinical staff, Operations, Production, Digital Marketing to execute Marketing Plans. Compile and manage project timelines and task lists. Copywriting and proofreading marketing materials for messaging, accuracy and brand consistency and managing stakeholder approvals.
Solicits feedback from consumers, physicians and other stakeholders in the development and execution of marketing plans.
Develops and maintains strong working relationships with organizational leadership to understand and align objectives, develop recommendations and secure alignment with marketing plans, and position strategic marketing as a trusted partner.
Regularly presents both plans and outcomes to key stakeholder groups.
Participates in the assessment and development of proposed new services that evolve from market research analysis and business development efforts.
The responsibilities listed are a general overview of the position and additional duties may be assigned.
MARKETING KNOWLEDGE AND SKILLS (ADVANCED): - Knowledge and skills in integrated digital marketing, broadcast and print production, promotional and collateral materials, as well as web and social media presence. Demonstrates attention to detail, timeline, deadlines, budgets.
COMMUNICATION (EXPERT): - Clearly, effectively and respectfully communicates to employees or customers.
CRITICAL THINKING (ADVANCED): - The objective analysis and evaluation of an issue in order to form a judgment.
CUSTOMER SERVICE (ADVANCED): - A continuing focus on the needs and requirements of customers, anticipating their needs, remaining sensitive to customers while performing services for them, responsive to customer needs.
DOCUMENTATION & WRITING SKILLS (EXPERT): - Demonstrates knowledge, training, and experience in documentation and writing to provide high quality products that will engage an audience and speak for the organization. Delivers documentation services in a creative and imaginative manner while setting a standard for others.
NETWORKING (ADVANCED): - Build relationships through industry contacts, professional organizations and individuals.
SYSTEM KNOWLEDGE (INTERMEDIATE): - Knowledge of the operation and support of the system from the standpoint of computer operations, network operations, and/or technical support.
Organizational Impact: Delivers projects/assignments that have a direct impact on goals/objectives of the unit/department that the job is in.
Problem Solving/ Complexity of work: Conducts extensive analysis of situations or data to resolve numerous, complex issues; may involve the input/work of others.
Breadth of Knowledge: Has in-depth level of knowledge within a professional area and working knowledge of other areas.
Team Interaction: May lead mid-sized projects; coaches and guides team members.
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period. Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties. Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disease.As t...he largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.