Manager Search Engine Marketing

Location Address:  Altamonte Springs, Florida

Top Reasons To Work At AdventHealth Corporate

• Great benefits
• Immediate Health Insurance Coverage
• Career growth and advancement potential

Work Hours/Shift:

• Full-Time, Monday – Friday

You Will Be Responsible For:

• Analyzes and optimizes digital campaigns on search (i.e. Google and Bing), display, video, and social networks for a variety of service lines and locations.
• Manages and optimizes paid search campaigns on Google and Bing
• Continually works in coordination with our CRM & Analytics team on audience strategy, identifying and executing against targeted first-party and third-party data to achieve campaign goals
• Manages and optimizes display and video campaigns through DSPs (i.e. DV360, Teads), ad networks, as well as direct buys with partners
• Plan, perform, and analyze digital experiments and A/B/n tests across all segments of the digital funnel.
• Collaborate with agency and vendor partners on strategy development, ongoing campaign optimization, and performance analysis
• Monitor paid search account activity constantly to provide insight on creative improvements and opportunities for optimization
• Conducts bi-monthly analysis of performance dashboards and reports, providing feedback and actionable recommendations based on data, as well as educating stakeholders on the progress of the campaign.
• Provides channel, tactical, and budget recommendations in coordination with Digital Strategy team for full-funnel media campaigns based on the business needs of various service lines and locations.
• Presentation of campaign results and insights to a variety of internal teams and stakeholders
• Regularly works in conjunction with all digital marketing teams (i.e. web, content, social media, etc.) to ensure alignment and coordination in achieving campaign goals.
• Occasionally assists in aspects of search engine optimization (SEO)
• Drive Digital Innovation through new platforms, methodologies, process, and programs
• Remain educated on latest search engine trends, signals and market share, and communicate this knowledge to the team
• Build and maintain positive rapport with clients and team members, partner agencies, photographers and other vendors.

What You Will Need:

• 5+ years’ experience in PPC and display management with demonstrable campaign success
• Bachelor’s degree in Marketing, Business, IT, or Communications OR 5 years related experience
• Strong verbal and written communication, relationship and presentation skills
• Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals
• Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere
• Ability to work independently or on teams to meet goals
• Ability to think creatively; identify and resolve problems; make data-driven decisions
• Proficient in managing moderate to large scale paid search and display accounts in a variety of different business markets
• A/B and multivariate testing
• Knowledge of Google AdWords, Bing Ads, Facebook, DSPs, and various ad networks and platforms
• Solid Understanding of Search Engine ranking factors, algorithms and principles
• Skilled managing and planning a marketing budget
• Ability to manage and hold accountable PPC team and online advertising budget

Job Summary:

The Search Engine Marketing (SEM) Manager plays a vital role within the AdventHealth Digital Marketing team. They manage the day-to-day operations of paid search (PPC), display, video, and social strategies within a fast-paced, performance-driven environment. The SEM Manager influences the digital team by playing a key role in setting digital marketing strategy for all AdventHealth service lines and locations across any device, channel, platform, and market. They continually optimize digital media campaigns to ensure progressive lead generation, lower the cost of acquisition, and increase brand awareness. They have a passion for digital marketing and a desire to continually test, experiment, and drive the success and growth of digital campaigns.