About BioLife Plasma Services
Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we'll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.
Incumbent is responsible for defining, developing and supporting strategies and promotions to drive plasma donor (customer) experience and behaviors related t:o conversion, retention and win-back
Position is responsible for developing and managing programs involving plasma volume and donor fee targets. Also responsible to develop programs to optimize Plasma IgG yield
Individual is a cross-functional partner for the network. Individual is accountable to analyzing and reviewing complex data, developing creative and effective programs, presenting and facilitating to multiple levels of the organization, and optimizing through continuous improvement efforts.
Optimize programs to drive volume and manage fee CPL (Cost-Per-Liter) on an ongoing basis
Develop strategies to maximize conversion of prospective donors
Manage programs to drive optimal donation frequencies and donor retention, Maximize the win-back of lapsed donors, and positively impact IgG yields through frequency and applicant programs
Drive development of the donor pricing engine
Ensure delivery of the network volume commitments, while Ensuring effective governance and risk management in overall pricing processes
Forecast and achieve donor fee CPL (Cost-Per-Liter) targets
Analyze performance drivers proactively determining actionable strategy, and then contribute to identifying solutions for mitigation and/or optimization to achieve overall business goals.
May develop budget for specified area of responsibility and delivers against business goals/objectives.
Shares complex information related to areas of expertise. Interacts with senior management to keep ahead of objectives.
Reviews the competitive marketplace and makes recommendations for adjustments to operational activities based upon identified information.
Define and evaluate KPIs to track pricing performance and enable continuous improvement
Review donor fees and promotional actions for success âsocialize results.
Work strategically with Regional Leads to create new opportunities in their geographic areas
Build business cases for new strategies and driving alignment across the company, including new features, policies, donor fees and promotions
DIMENSIONS AND ASPECTS
Technical/Functional (Line) Expertise
Experience with analytical tools (python, R, SQL)
Data visualization experience
Strong skills in Microsoft Office Applications (Word, Excel, PowerPoint, etc.)
Ability to drive decisions through Influence
Strong communication skills (written and oral)
Ability to manage, prioritize and deliver on core responsibilities
Decision-making and Autonomy
Comfortable making decisions with limited information
Ability to identify and resolve problems as they arise with moderate oversight
Ability to perform cost/benefit analysis when making or recommending decisions
Customer focus â willing to help, respectful, prompt and accountable
Cross functional partnership is critical to success
Acts as a change champion, and advocates for positive buy-in across functions
Confidence to challenge the status quo
Ability to break down complex situations into manageable pieces, in a dynamic setting
Ability to see the big picture and considers upstream and downstream impact of decisions
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:
At least 10 years of progressive marketing related experience
Healthcare or Plasma Industry related experience a plus
FLSA â Exempt
Domestic travel up to 10% may be required
Internal Number: R0035688
About Biolife Plasma Services
Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.