Location Address:3100 East Fletcher Avenue Tampa, Florida 33613
Top Reasons to Work at AdventHealth Tampa
Pepin Heart Institute, known across the country for its advances in cardiovascular disease prevention, diagnosis, treatment and research.
Surgical Pioneers – the first in Tampa with the latest robotics in spine surgery
Building a brand new, six story surgical and patient care tower which will ensure state of the art medical and surgical car for generations to come
Awarded the Get With The Guidelines – Stroke GOLD Quality Achievement Award from the American Heart Association/American Stroke Association and have been recognized as a recipient of their Target: Stroke Honor Roll for our expertise in stroke care. We have also received certification by The Joint Commission in collaboration with the American Stroke Association as a Primary Stroke Center.
Work Hours/Shift: FT
The Marketing Manager is responsible for developing and implementing strategic marketing plans for assigned service lines – annually, quarterly, and ongoing. In collaboration with service line leadership, physicians, and other stakeholders, partners to deliver strategic and effective marketing campaigns and programs to meet goals of volume, market share and other metrics. Leads the development and execution of marketing plans while meeting budget parameters and providing return on investment metrics and reporting for programs.
This position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes at the hospital. The position develops consumer volume-driving tactics and brand messaging to build consumer loyalty through various communication vehicles such as print, direct mail, outdoor, radio, sports marketing, digital media platforms, collateral and special events. Coordinates advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospital’s branded services.
In collaboration with Marketing Director and other marketing team members, oversees messaging, design, creative execution and production of all marketing communication materials and facilitates necessary approvals on all materials. This position works closely with graphic designers, photographers, videographers, digital media, media relations, community relations, service line teams, physicians, physician liaisons, nurses, administration and internal communications while reporting to the Director of Marketing. Position also has a strong tie to the business development team members, service line business and nursing leaders, and other stakeholders to ensure volume and program goals are met and any issues affecting marketability are properly escalated and resolved.
PRINCIPAL DUTIES AND JOB RESPONSIBILITIES:
Oversees the development and execution of strategic marketing plans for assigned hospital service lines. Develops strategic vision and implementation of marketing and business development plans to meet established volume and market share goals for the hospital. Develops plans to meet goals with tracking mechanisms to ensure success.
In collaboration with the Marketing Director, develops and manages the marketing operating budget for assigned service lines.
Serves as a leader in working knowledge of the competitive landscape for assigned service lines. Maintains a strong working knowledge of competitors, technology and new physicians in the market. Communicates updates on regular basis to marketing and other stakeholders.
Has a strong understanding of market research related to assigned service lines. Works closely with market research and service line leadership teams on market analysis and reporting to support marketing strategy development and maintaining competitor, consumer and physician information.
Responsible for creation and development of content for program/service line through use of creative briefs including background, research information, design look and feel, content and copy, timelines and deadline management and graphic content.
Develops key messaging, design and provides direction on creative execution. Oversees the creation and production of all marketing communication materials and facilitates necessary approvals on all materials. Ensures compliance on all marketing materials and internal initiatives.
Develops and maintains detailed marketing plans and flight plans for respective areas.
Responsible for the development of web and social media content strategy as it relates to assigned service lines.
Responsible for leading event planning including: development of event vision, staffing, catering, venue, internal event team coordination, and ROI. Collaborates with marketing team members to execute.
Collaborates with division and corporate marketing and business development teams regularly to develop and implement campaigns and programs that extend beyond the scope of the campus.
Serves as backup for media / crisis management for the facility.
Represents organization at community events during evenings or on weekends as needed or required. Occasionally travels to other hospital campuses or offices as needed for meetings and events.
KNOWLEDGE AND SKILLS REQUIRED:
Must be a solid strategic thinker and planner. Uses data to determine the strategy (why) before determining the objectives (what) and the tactics (how). Thinks both globally about the AdventHealth brand and the AdventHealth Tampa brand, as well as specifically with regards to the service lines that fall under the respective umbrellas.
Excellent verbal and written communication skills. Must be a solid copywriter and have working knowledge of AP writing style.
Must have strong presentation skills for various audiences, including active listening and persuasive speaking abilities. Must be able to effectively present abstract concepts and gain buy-in.
Customer / client oriented conversational and speaking style.
Must have strong organizational skills, and the ability to manage multiple projects in a fast-paced work environment under tight deadlines to successful completion.
Solid computer skills are required, including Microsoft Office, Word, PowerPoint, Excel; working knowledge of Adobe Acrobat, InDesign, Photoshop, Illustrator; databases, the internet. Must have ability to quickly learn new technologies and systems, as applicable.
Must have experience with branding, advertising, communications and digital platforms; self-starter with integrated marketing skill set.
Strong project management experience with results-oriented focus.
Ability to balance and perform market and business analysis, strategic planning, program management, budget management; ability to deploy, implement and measure effectiveness (ROI) of marketing programs.
Strong interpersonal skills; demonstrated team player, consensus builder and persuasive presenter who can work well with others using tact and diplomacy; consistently delivers high level of customer service to internal and external customers.
Ability to collaborate well with others is critical. Must be able to work in a matrix organizational structure.
Must conduct themselves in a professional manner at all times; must be hard working and ethical.
EDUCATION AND EXPERIENCE REQUIRED:
Seven or more years of experience and proven track record in strategic and integrated marketing communications that includes strategic marketing and planning, advertising and promotional plans, agency relationships and working with a creative development process.
Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, Advertising, Healthcare Administration or related field.
Previous agency and/or healthcare marketing experience is preferred.
LICENSURE, CERTIFICATION OR REGISTRATION REQUIRED:
At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole. Our story is one of hope — one that strives to heal and restore the body, mind and spirit. Our more than 80,000 skilled and compassionate caregivers in hospitals, physician practices, outpatient clinics, urgent care centers, skilled nursing facilities, home health agencies and hospice centers are committed to providing individualized, wholistic care.