Background: The healthcare industry faces many problems – affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.
Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.
The Consumer Products business is comprised of three groups – Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.
Position Summary: The Head of Product Management leads the product group of the Consumer Products business, reporting to the SVP of Consumer Products. The Head will be responsible for hiring and directing the product management team and will have high visibility to BSWH’s top executives. The Lead will own the P&L for all products and services in this new startup and be responsible for product development and GTM strategy. This is an exciting opportunity to build a business from scratch and lead a team that will change the status quo in how a healthcare provider goes to market.
Responsibilities: - Develops strategy and design for products that can win in the market - Steer outcome driven, measurable product roadmap that aligns with BSWH strategy and organizational objectives - Build comprehensive problem statement and use cases, including buyer and user personas - Assess potential external partners in terms of their track record, current capabilities, and long-term outlook - Drive addressable market assessment and sizing, as well as inventory the competitive landscape - Ensure scalability of products across BSWH enterprise - Oversee the product development process - Convert business requirements into technical development requirements - Continuously assess for process improvements and problems that need solving to optimize operations and financial performance, creating the blueprints that the operations team will follow - Effectively communicate and work with internal stakeholders (e.g. engineering, operations, finance) to understand use cases, assess costs and feasibility, and align product development with BSWH objectives - Set standards and manage relationships with external vendors/partners to define success and drive results - Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery - Leverage market intelligence to identify areas for enhancements until product reaches maturity - Lead development through defined phases, obtaining buy-in from senior leadership along the way - Own the business plan in line with market conditions - Create the business case, leveraging a multi-year financial model that includes sales forecasts and margin forecasts - Augment theory provided by strategy team with customer interactions to continually evolve the P&L - Optimize production costs and allocate resources appropriately throughout product development cycles - Leverage analytics in pricing strategy decision-making - Drive product go-to-market strategies - Collaborate with customer relationship and marketing teams to finalize creative product branding and maintain innovative promotion strategies - Assess and determine promotion channels and develop campaigns by channel to reach customers - Direct monitoring and analytics of product performance and competitive environment to develop and refine go-to-market strategy - Oversee development of customer implementation plan and training of implementation team to successfully launch and implement products - Establish product development best practices to guide development - Identify talent, grow, and develop a best-in-class product management team - Drive the team to innovate through calculated risk-taking and entrepreneurial thinking
Preferred Candidate Profile: - 10-15 years of professional experience in healthcare product management - Experience bringing new solutions to the market within a product development framework - Experience leading change and building new lines of business - Experience in startup culture - Experience assessing and managing vendors - Keen understanding of incumbent stakeholders (e.g. employers and health plans) and their needs - Bachelor’s degree in STEM or related field - Master of Business Administration or Product Development preferred - Strong ties to the Dallas, Austin, or Houston communities
Minimum Requirements: - Bachelor’s Degree, ideally in STEM or related field, Master’s preferred - 7 years required, 10-15 years preferred
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!