The healthcare industry faces many problems – and affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.
Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.
The Consumer Products business is comprised of three groups – Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.
The Senior Manager, Product Line is part of the product group of the Consumer Products business, reporting to the Head of Product Management. The Senior Manager will be responsible for 1-2 of the four product verticals. The Senior Manager will own individual products from ideation to commercialization, manage the product roadmap, own bringing key features to market, and drive product documentation and go-to-market planning. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.
Manage product roadmap that aligns with BSWH strategy and organizational objectives
Build product vertical’s problem statement and use cases, including buyer and user personas
Assess potential external partners in terms of their track record, current capabilities, and long-term outlook
Lead addressable market assessment and sizing, as well as inventory the competitive landscape
Ensure scalability of products across BSWH enterprise
Lead the product development process
Convert business requirements into technical development requirements
Continuously assess for process improvements and problems that need solving to optimize operations and financial performance
Effectively communicate and work with internal stakeholders (e.g. engineering, operations, finance) to understand use cases, assess costs and feasibility, and align product development with BSWH objectives
Enforce standards and manage relationships with external vendors to define success and drive results
Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery
Create plan to collect market intelligence to help identify areas for enhancements until product reaches maturity
Drive the business plan in line with market conditions
Collaborate with Head of Product Management to create business cases, leveraging a multi-year financial model that includes sales forecasts and margin forecasts
Manage resources appropriately throughout product development cycles to optimize costs
Leverage analytics in pricing strategy decision-making
Plan product go-to-market strategies pertaining to their product line
Collaborate with customer relationship and marketing teams to finalize creative branding and maintain innovative promotion strategies
Assess and determine promotion channels and develop campaigns by channel to reach customers
Lead monitoring and analytics of product performance and competitive environment to develop and refine go-to-market strategy
Develop customer implementation plan and train implementation team to successfully launch and implement products
Ideal Candidates Will Possess the Following:
5-10 years of professional experience in healthcare product management
Experience bringing solutions to the market within a product development framework
Experience managing through change
Experience in startup culture
Experience assessing and managing vendors
Keen understanding of incumbent stakeholders (e.g. employers and health plans) and their needs
Bachelor’s degree in STEM or related field
Master of Business Administration or Product Development
Strong ties to the Dallas, Austin, or Houston communities
Our competitive benefits package includes the following
Immediate eligibility for health and welfare benefits
401(k) savings plan with dollar-for-dollar match up to 5%
PTO accrual beginning Day 1 Note: Benefits may vary based upon position type and/or level
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!