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National Council of State Boards of Nursing

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Program Manager Digital Content
DescriptionSummary:The Program Manager, Digital Marketing is primarily responsible for overseeing lead generation efforts primarily through various digital marketing channels, including search engine marketing, search engine optimization, email campaigns, online advertising and integrated website content. The Program Manager defines the roadmap for digital marketing and demand activities tools and processes. An additional responsibility of the Program Manager, as subject matter expert, will be to increase digital marketing understanding and competencies across the marketing organization. Responsible for the management, maintenance, and quality assurance of all online marketing campaigns. Assist managing all digit


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