The Senior Creative Manager is responsible for the day-to-day manifestation of Community Health Choice's branding and marketing strategies.
To be effective in this role, the Senior Creative Manager has a documented track record of planning marketing campaigns at a strategic level, as well as executing those campaigns with operational excellence. This role requires fluency in the full spectrum of marketing strategy and media, including digital advertising, paid search, social media, radio (internet and broadcast), direct mail, website user experience, survey best practices, print production, ROI tracking, creative briefs, presentations, inventory management and budget stewardship as well as experience in translating a consistent brand message across all of these areas.
The Senior Creative Manager manages a team of marketing professionals (writers, designers, logistical coordinators), some full-time and some freelance. This team will look to the Senior Creative Managers to establish clear expectations for project flow, accountability and prioritization and regulatory compliance, but also maintain a culture of creativity and collaboration.
The Senior Creative Manager also embraces our teams consultative, service-driven relationship with our customers i.e. Members, Providers, internal departments and external organizations. As such, the successful candidate will have demonstrated experience in negotiating diplomatic solutions that meet the customers needs, and yet maintain a strategic footing. Presentation and persuasion skills to build consensus among senior-level staff is a must.
Education/Specialized Training/Licensure: Bachelors degree in advertising, marketing or communications.
Work Experience: 5 years experience in marketing. Healthcare or insurance industry experience preferred.
Management Experience: 3 years in a managerial role, with at least two direct reports.
The Harris Health System is a fully integrated healthcare system that cares for all residents of Harris County, Texas. We are the first accredited healthcare institution in Harris County to be designated by the National Committee for Quality Assurance as a Patient-Centered Medical Home, and are one of the largest systems in the country to achieve the quality standard. Our system includes 23 community health centers, five school-based clinics, a dental center and dialysis center, mobile health units, a rehabilitation and specialty hospital and two full-service hospitals.Ben Taub Hospital is a world renowned Level I Trauma Center with 586 licensed acute-care beds and provides a wide range of specialty care outpatient services. Lyndon B. Johnson Hospital is a 328 licensed bed acute-care hospital with a newly expanded Level III trauma center and a distinguished regional center for neonatal intensive care for high-risk deliveries.Harris Health is a teaching system for Baylor College of Medicine and The University of Texas Health Science Center at Houston (UTHealth). We train the next generation of healthcare providers on the latest medical procedures and technological breakthroughs.With... our fully integrated electronic medical records system, we offer patients the convenience and assurance that their medical history is accurate, safe and available when and where it is needed. Our Medical Home designation ensures that we offer a full range of preventive, specialty and acute care services for the entire family.