JOB SUMMARYDir Marketing is responsible for planning, developing, and implementing marketing programs for Baylor Scott and White Health (BSWH), which includes internal and external communications, consumer marketing, branding, advertising, and public relations for BSWH. Develops short and long-term strategies to improve market share, strengthen the brand, and increase revenue for BSWH. Directs marketing activities to analyze healthcare market trends, assess opportunities, and develop marketing programs that increase market share in the healthcare markets served by BSWH. Evaluates and adjusts marketing strategy to respond to the competition and recommends changes to senior lead