The CRM (customer relationship management) marketing manager is responsible for channel ownership and implementation of Michigan Medicine’s CRM and marketing automation communications to external audiences. This individual will use Michigan Medicine’s CRM system to create and manage campaigns to audiences supporting all three areas of our mission – health research, education and patient care. The role will achieve results through compelling communications to influence stakeholders, steward relationships, support positive user experiences and connect with new audiences. The CRM marketing manager will champion digital engagement initiatives, possess technical knowledge on CRM marketing platforms and provide counsel on best practices across the organization. Specifically, the
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