JOB SUMMARY
The Communications Manager will help foster effective communications and engagement among frontline caregivers, hospital staff and community members across our College Station Region. Reporting to the System?s Director of Corporate Communications, this role will be primarily responsible for crafting and executing a multi-pronged employee engagement and internal communications strategy for region?s hospitals in Brenham and College Station so that employees are informed and aligned to the System?s Mission, Vision and Strategy, as well as supporting public relations needs for the Region. 
The role will also work collaboratively with team members across the Marketing & Communications department.

ESSENTIAL FUNCTIONS OF THE ROLE
Internal communications:
Oversees all internal communications for the hospitals in the College Station Region to ensure regional alignment on employee communications.

This includes, but is not limited to:
?    All-staff/physician communications
?    Leadership communications
?    Board communications
?    BSWconnect stories
?    Townhall coordination
?    Hospital newsletters
?    Implementation of new communications strategies (i.e. Viva Engage) 
?    Video creation

Charged with curating and developing a multi-pronged employee engagement plan, utilizing best practices from highly engaged workforces and culture-driven companies.

Serves as communications liaison for the College Station Region hospitals and supports local facility leaders (Presidents, CNOs, HRVPs, CMOs, COOs) on communications and engagement strategy development.

Monitors employee feedback, engagement surveys and sentiment to continually improve and enhance communications at the local level.

Assists in crisis communications efforts, working closely with System team members and hospital leadership to maintain transparency and effective communication during a crisis.

Embedded with each hospital leadership team to consult on internal communication tactics and on-site to support corporate-driven events as well as local initiatives/events.
Advises senior leadership on communication approaches that enhance the hospital?s reputation, promotes its brand and aligns employees with strategic initiatives.

Public Relations:
Join a dynamic, fast-paced team where your voice matters! We?re looking for a talented and motivated professional who is eager to make a big impact. If you thrive in a fast-moving environment, love solving problems, and have a passion for crafting compelling stories, we want you on our team!
In this role, you?ll be the bridge between our organization and the news media. Your role will involve pitching stories, building relationships with journalists, and helping to elevate our brand through earned and paid opportunities. We?re looking for someone who is ready to roll up their sleeves and dive into a variety of media projects that require strong writing, creativity, and adaptability. We serve as a resource for health information in our communities, and this position is responsible for sharing that information in local news outlets through earned and paid opportunities. This position will also handle crisis communications at the local level, as well as assist with local events. 

Why You'll Love Working With Us:
?    A Collaborative Team: Work with talented, passionate people who are always looking to support one another.
?    Exciting Opportunities: The chance to work on high-profile projects that make a real difference.
?    A Positive Work Environment: We believe in maintaining a positive, upbeat work culture where hard work is appreciated and celebrated.
Ready to Join? If you?re excited about shaping the future of healthcare, solving challenges, and working in an energetic, creative environment, apply today! We can?t wait to see what you?ll bring to the table. 
What You?ll Do:
?    Develop and pitch media stories that align with our brand?s mission and vision.
?    Cultivate and maintain strong relationships with key media contacts.
?    Write clear, concise, and engaging press materials, including press releases and media statements.  
?    Respond to media inquiries and manage on-demand requests.
?    Problem-solve quickly and effectively when issues arise.
?    Monitor media coverage and create reports to track and measure success.
?    Collaborate with internal teams to ensure consistency in messaging and strategy.
What We?re Looking For:
?    A strong communicator with excellent writing skills and attention to detail.
?    Someone who is comfortable working in a fast-paced, on-demand environment.
?    A creative thinker who can come up with innovative ways to tell our story.
?    A problem solver with the ability to stay calm and efficient under pressure.
?    A team player who is willing to work hard and bring their best to every project.
?    A background in communications, public relations, or a related field.

QUALIFICATIONS 
5+ years of internal and external communications experience, preferably with a focus in healthcare communications and working with hospital executives.
Creative and motivated self-starter. High-accountability work ethic and attention to detail.
Strong writer and storyteller. Graphic design and PowerPoint creation capabilities a plus. Aligns internal messaging with strategic direction and voice of the System.
Strategic thinking and understanding of internal communication programs, PR initiatives, engagement tactics and culture-driving initiatives.
Ability to work independently and manage projects with medium oversight.
Ability to build relationships and work collaboratively with team members at all levels of the hospital and organization.
Proficiency in common workplace applications, including Microsoft Word, PowerPoint and other web and email applications, as well as SharePoint, video applications and more.
Demonstrated ability to handle sensitive and confidential information.
 

About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

• We serve faithfully by doing what's right with a joyful heart.
• We never settle by constantly striving for better.
• We are in it together by supporting one another and those we serve.
• We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

• Immediate eligibility for health and welfare benefits
• 401(k) savings plan with dollar-for-dollar match up to 5%
• Tuition Reimbursement
• PTO accrual beginning Day 1

Note: Benefits may vary based upon position type and/or level.

Belonging Statement

We believe that all people should feel welcomed, valued and supported.

QUALIFICATIONS

• EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
• EXPERIENCE - 5 Years of Experience

About Baylor Scott & White Health

Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!

Connections working at Baylor Scott & White Health